Your Catelyst for Growth
Hi, I’m Cate Zovod, CIPM - the “Cate” in Catelyst.
My experience spans startups and F500’s alike, wearing every functional marketing hat along the way so I understand the assignment.
Our Services
Brand
Identity
Messaging
Website, Collateral, Style Guide
Product
Product Market Fit Validation and Positioning
Buyer and User Research
GTM and Launch Planning and Comms
Content
ICP and Persona Development
Full funnel content strategy
Content generation across media
Enablement
Training Dev and Delivery
User Guides, Welcome Kits and Materials
Productivity Measurement
Measurement
Identity KPIs
Ensure accurate and compliant data collection
Communicate metrics to the board
Management
Staffing and Hiring
Fractional/Interim CMO
Cross-functional coordination
Demand
Go-to-Market Plans
Budgeting, Performance and channel selection
Program execution
Communications
PR and AR
Stakeholder and crisis comms
Social media
Partners
Joint value prop development
Tools and assets
Campaign development
Privacy
Data Inventory
Privacy Risk Assessment
Policies and Procedures Documentation
Who is Catelyst
Photo by Afif Ramdhasuma
Hybrid Product and Services Background: Leadership roles at Cognizant, a global services provider, as well as product companies like Salesforce, Pivotal (Dell), and OpenText.
Proven Expertise Across Core Marketing Functions: Hands-on experience in PR & Corporate Communications, Demand Generation, Partner Marketing, and Product & Solutions Marketing, bringing a 360° perspective.
Extensive Experience in Messaging & Go-to-Market Leadership: Deep experience in developing messaging blueprints, launching new categories, and building repeatable go-to-market motions.
Track Record of Growing Organizations from Zero to One through Scale-Up: From building positioning frameworks to executing demand generation in organizations of all sizes, including two successful exits.
Credibility with C-Suite & Enterprise Buyers: Experience working with Fortune 500 executives, managing global teams, and designing data-driven marketing strategies.
Ethical, Proof-Oriented Approach: Certified Information Privacy Manager (CIPM), committed to trust-based, outcome-driven marketing.
The Catelyst Difference
We are experts and you work with us.
No agency “bait and switch”
2. We’ve been practitioners at every level and don’t hesitate to roll up our sleeves.
No “ivory tower” strategy-only consulting; no paying for Powerpoints.
3. We believe every business is unique and tailor our recommendations accordingly.
No cookie-cutter playbooks though we’ve amassed some pretty good templates over the years.
4. We will always ensure our recommendations can be executed.
No unrealistic or unattainable planning or programs.
5. We prioritize your customer’s experience
No “growth hacking” your “targets” - they are people.
6. We avoid buzzwords, fads and violent battle terminology.
No synergizing to crush your marketing goal, though that is what will happen.
7. We are technologists who like to nerd out.
No frustrating the product, engineering and MOPS team.
8. We are (efficient) consensus builders who get and respect organizational dynamics.
No swooping in and railroading your teams.
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Cate has a talent for handling demanding marketing goals, tight budgets and complex demand generation environments with a smile, a plan, and a strategic mindset.
Olivier Delerm, CEO, A6 Group
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Cate continually exercises a very strong solutions approach to the marketing activities with which she is involved. Whenever I've asked for assistance with sales engineering or in my current position for Best Practices, Cate has not hesitated to offer her guidance.
Sheevaun Thatcher, CPC, VP Revenue Enablement, Demandbase
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Cate is an engaging public speaker and excellent communicator. She is both a creative thinker as well as rock solid doer keeping teams she manages on task and on schedule.
Richard Stark, Business Advisor, Stanford Seed Network
Contact Us
Interested in learning more? So are we! Let’s get in touch.
